Korea advertising

Hello, this is Korea advertising. 1. Problem Statement: Why does ‘color fading’ occur? Many people experience the phenomenon of the color of the fabric gradually fading due to sunlight or friction as the number of times they wash clothes they like to wear increases. In particular, dark colors such as black, navy, and red give a noticeably worn-out feeling when the color fades, and shortens the lifespan of the clothing. No matter how expensive the brand clothing is, if the color fades, it feels like the quality has drastically decreased. For this reason, consumers these days are not simply looking at ‘design’ but also considering ‘color retention’ as important. 2. Solution Introduction: What is Perwoll Color? Perwoll Color is a next-generation dyeing technology that emerged to solve these concerns of consumers. The key technology is to maximize color retention by reducing the particle size of the color compared to conventional dyeing methods and allowing it to penetrate the fiber more d...

Hello, this is Korea advertising. 1. Tim Hortons, Canadian Coffee Identity Tim Hortons is one of the most beloved coffee brands in Canada, and was founded in 1964 in Hamilton, Ontario by former ice hockey player **Tim Horton**. With over 4,000 stores across Canada, Tim Hortons is a kind of ‘national brand’ in a country where a cup of coffee means more than just a drink. Among them, the ‘Original Iced Capp’ is a menu that is loved by Canadians in the summer, and it has quickly become the ‘Canadian soul drink’ with Tim Horton’s unique blended coffee and smooth cream. 2. The Birth Story of Ice Capp – EP.1 Content Core YouTube content EP.1 goes beyond simple product advertisements and humorously explains the origins of Ice Capp like a documentary. This episode presents an interesting combination of imagination and facts about ‘how Ice Capp was first developed.’ The content starts like an ancient myth. ‘There was coffee, but it was too hot in the summer, and one day, when customers wanted c...

Hello, this is Korea advertising. 1. Campaign Overview: "There is no right answer, there is Jim Beam" This advertising campaign is part of emotional marketing that American whiskey brand **Jim Beam** has launched targeting the Korean market. The advertising slogan **"There is no right answer, there is Jim Beam"** reflects the uncertain life of modern people, the era of diversity and individuality, and emphasizes the moment of believing in yourself and enjoying yourself instead of traditional values ​​or right answers. This goes beyond simple liquor advertising and has become an emotional message that touches the emotions and desire for self-expression of the MZ generation. The simultaneous use of stars with different images, Park Jung-min and Jang Won-young, is also part of this strategy. 2. Cast Combination: Park Jung-min X Jang Won-young Park Jung-min Actor Park Jung-min is known for his serious and unique acting style, and has an image that is both weighty and wi...

Hello, this is Korea advertising. 1. Advertisement Overview Hana Financial Group, one of the leading financial groups in Korea, has actively utilized sports marketing to strengthen its brand image. In particular, the advertisement campaign with Son Heung-min received a great response by conveying the messages of 'sincerity', 'challenge', and 'global competitiveness'. This advertisement is composed around the slogan, "One power that does one thing with sincerity", and shows that Son Heung-min's journey to success is in line with the values ​​pursued by Hana Financial Group. 2. Meaning of the slogan: "One thing with sincerity" This phrase is simple but resonates deeply. The word 'one' is connected to the brand name of 'Hana Financial Group', while at the same time emphasizing the 'attitude of doing one thing with sincerity'. It is connected to Son Heung-min's training, attitude, and attitude toward competition, r...

Hello, this is Korea advertising. 1. Advertisement Overview: Message Delivered by “Really Okay” Terra Light’s advertisement “Really Okay”, which aired in the second half of 2024, uses actor Joo Ji-hoon as a model to deliver a different emotion and message from existing beer advertisements. The advertisement is composed around Terra Light’s brand concept of “light but okay beer,” and naturally emphasizes the easy drinking experience and comfort in everyday life. This advertisement was planned to break the consumer’s stereotype that “light beer will not taste good,” and expresses Terra Light’s confidence in its quality with the phrase “Really Okay.” 2. Casting: Utilizing Joo Ji-hoon’s Image Joo Ji-hoon is an actor known to the public for his gentle and serious image, while also possessing a trendy sensibility and masculine charm. In the advertisement, Joo Ji-hoon’s image goes well with Terra Light’s brand message of “a burden-free but classy choice.” In particular, Joo Ji-hoon's sing...