Perwoll color, SHINee KEY advertisement

Hello, this is Korea advertising.

1. Problem Statement: Why does ‘color fading’ occur?

Many people experience the phenomenon of the color of the fabric gradually fading due to sunlight or friction as the number of times they wash clothes they like to wear increases. In particular, dark colors such as black, navy, and red give a noticeably worn-out feeling when the color fades, and shortens the lifespan of the clothing. No matter how expensive the brand clothing is, if the color fades, it feels like the quality has drastically decreased. For this reason, consumers these days are not simply looking at ‘design’ but also considering ‘color retention’ as important.

2. Solution Introduction: What is Perwoll Color?

Perwoll Color is a next-generation dyeing technology that emerged to solve these concerns of consumers. The key technology is to maximize color retention by reducing the particle size of the color compared to conventional dyeing methods and allowing it to penetrate the fiber more deeply and firmly. Perwoll Color is designed to go beyond simply being ‘pretty’ and maintain the original vivid color even after long-term washing and friction.

Color retention: No noticeable change even after 30 washes

Eco-friendly process: Minimizes environmental burden by reducing water usage and dye usage

Various color lineup: Provides a wide range of options from basic colors to trendy seasonal colors

Perwoll color is not only applied to brand clothes, but is now expanding to various areas such as everyday wear, uniforms, and kidswear.

3. Perwoll color representative product line: ‘SHINee Key’ line

SHINee Key is a representative clothing line that applies Perwoll color technology. This product line focuses on basic items that are often worn in daily life. Representative products include T-shirts, man-to-man, hoodies, and pants, and are characterized by not fading easily even after long-term use, befitting the slogan, “Even if you wear it every day, it’s like the first time.”

Basic item luxury: Colors that easily fade, such as achromatic or pastel colors, are maintained for a long time

Wearable by all ages and genders: Unisex design allows anyone to wear it naturally

Enhanced durability and comfort at the same time: The fabric itself is tightly woven, making it resistant to pilling and stretching

SHINee Key is especially well-received by students, office workers, and consumers who enjoy an active lifestyle, and is also spreading word of mouth on SNS with hashtags such as “#Perwoll Color,” “#SHINee Key,” and “#Colorless Clothes.”

4. Consumer Response and Market Outlook

Perwoll Color and SHINee Key are evaluated as a brand strategy that leads to changes in consumer experience beyond simple “technology-applied products.” They are particularly well-received by the MZ generation, who are sensitive to fashion but also value practicality, and are currently preparing to enter the Southeast Asian and European markets.

“At first, I was skeptical, but it’s still the same even after washing it more than 10 times.” – Customer Review

“The more I wear clothes every day, the more I change to SHINee Key.” – From blog review

In the long term, products that incorporate Perwoll Color technology are expected to spread to various fields such as the uniform market, sportswear, mountaineering wear, and children's clothing.

5. Conclusion: A life without fading, with Perwoll Color

Everyone wants to keep their clothes longer and prettier the more they are worn. Perwoll Color and SHINee Key are solutions that realize this desire with technology and sensuous design. It can be seen as a new approach that sells **"color sustainability and emotion"** rather than just selling clothes. If you want clothes that shine for a long time in your wardrobe, remember Perwoll Color now.