Adidas Lee Kang-in Advertisement, You got this

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1. Campaign Overview: “I’m Not Alone, I Trust You”

The 2025 adidas Spring/Summer season campaign features an emotionally focused brand message centered around soccer star Lee Kang-in. This slogan, **“I’m Not Alone, I Trust You”**, goes beyond simple sportswear advertising and is structured around keywords such as teamwork, solidarity, and self-confidence. Based on the philosophy that “the power to overcome individual limitations is the community,” adidas emphasizes brand identity through Lee Kang-in’s bond with the team and self-confidence.

2. Lee Kang-in’s Narrative-Centered Directing

In this campaign, Lee Kang-in appears not as a simple model but as a storyteller who delivers the brand’s message. The commercial cross-edits training scenes and match footage from his childhood to the present, emotionally conveying to viewers the process he went through to get to where he is today. In particular, scenes with his teammates are placed at important moments to visually emphasize that he is “not alone.” The directing that enhances the realistic immersion through his gaze, gestures, and even his breathing stands out.

3. Harmony of visuals and music

The advertisement was produced with a composition that naturally transitions between black and white tones and color images, and crosses the past and present. The scenes of Lee Kang-in training alone are expressed in black and white, and the scenes of him playing with the team are expressed in color, contrasting the loneliness of being alone and the strength that the team can provide. The background music begins with a piano melody and gradually expands to a magnificent orchestra, delivering a hopeful message along with the emotional heightening.

4. Connection with the Adidas collection

In the advertisement, Lee Kang-in appears wearing representative items from the Adidas 2025 S/S collection. This season's products were designed around **'Lightness' and **Flexibility'**, and the functionality of the products is naturally highlighted even in the intense movements shown in the advertisement. In particular, the sportswear with the 'HEAT.RDY' and 'AEROREADY' technologies maximizes breathability and comfort, and melts the brand's technological prowess into active performance.

5. Social Message and Brand Philosophy

The message, “You are not alone, so trust me” is not just directed at athletes. It expands to a message of support for all those struggling in their respective fields, including teenagers, office workers, and artists. The subtitle “We are not alone” that appears at the end of the advertisement strongly impresses the brand’s pursuit of inclusiveness and solidarity. This can be seen as a 2025 interpretation of the “Impossible is Nothing” philosophy that Adidas has continuously emphasized.

6. Marketing Effect and Response

This advertisement drew explosive responses through YouTube and SNS immediately after its release. It was especially well-received by young people in their 10s and 30s, and the star power of “Lee Kang-in” and the sincere message led to an increase in brand trust. Many of the comments on the advertisement included responses such as “I cried when I saw this advertisement” and “It made me think again about the meaning of the team,” and in fact, the number of Adidas Korea’s SNS followers increased significantly after the campaign.

In this way, the adidas 2025 Spring/Summer collection advertisement is a strategic campaign that goes beyond simple product promotion and contains touching storytelling, a reinterpretation of the brand philosophy, and the sincerity of Lee Kang-in as a person.