MIMI's Babitalk ad, Because at Babitalk, everyone's on my side
1. Basic composition and message of the advertisement
This advertisement was produced to promote the SNS platform "Babitalk", and model MIMI appears to create a friendly and cheerful atmosphere. The slogan, "Everyone is on my side at Babitalk! Just say Babitalk" emphasizes that Babitalk is a comfortable space for users and a platform where they can communicate at any time.
MIMI's casual style, natural expressions, and speech are designed to appeal to the younger generation. In particular, the expression "Just say Babitalk" emphasizes easy accessibility, emphasizing that Babitalk can be used more easily than other SNS.
2. Target audience and marketing strategy
The main target audience of this advertisement is the young generation in their 10s to 30s, especially those who actively use SNS. Babitalk emphasizes its strengths such as short videos, real-time communication, and community functions, and shows its intention to compete with TikTok and Instagram.
The reason MIMI was chosen as the advertising model is because she has a young and trendy image. She has already appeared in various advertisements and entertainment programs and has become a familiar face to the MZ generation. Therefore, when she is shown using Babitalk, young users will naturally become interested in the platform.
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3. Psychological effects of advertising
The phrase "Everyone is on my side on Babitalk!" captures the psychology of modern youth who value a sense of belonging and support. Many young people use the platform to relieve loneliness or gain sympathy on SNS, and Babitalk delivers the message that it satisfies such needs.
In addition, "Babitalk whenever you want" emphasizes immediate response and convenience. This implies that Babitalk can consume and produce content faster and more lightly than other SNS, and is a strategy to increase accessibility for users.
4. Babitalk's competitiveness and differentiating points
Babitalk can present several features that differentiate it from existing SNS.
Super-easy editing function: Content can be easily produced without separate, complex editing.
Emphasizes real-time communication: Instant interaction with users is possible through comments, live chats, etc.
Personalized feed: Recommends content based on the user's interests to increase satisfaction.
In order to naturally expose these points in the advertisement, MIMI's happy use of Babitalk is emphasized.
5. Effects of the advertisement and future prospects
This advertisement is expected to have a positive effect on increasing Babitalk's awareness and attracting new users. The combination of MIMI's influence and the advertisement's catchy slogan is likely to strengthen Babitalk's position in the SNS market.
However, since competitors such as TikTok and Instagram already have a strong market share, Babitalk needs continuous innovation and marketing strategies. In the future, it will need to increase user participation through collaborations with famous creators and hosting events.
6. Conclusion: Conditions for successful SNS marketing
This advertisement is a case that well reflects the influence of model MIMI and the needs of the target group. By emphasizing the emotional stability of “everyone is on my side” and the convenience of being able to use it “at a moment’s notice,” Babitalk succeeded in drawing sympathy from young users.
In order for Babitalk to continue to grow in the future, content diversity, improved user experience, and the speed of reflecting trends will be important. We hope that this advertisement will be a signal to announce Babitalk’s successful launch.